FOR IMMEDIATE RELEASE
August 28, 2024
(From left to right: Tiffany Frame (DMG), Shawna Beecroft (DMG), Rachel Boucher (OGVG), Liz Farano (DMG), Elyana Salvador (DMG), Amanda Iera (DMG))
DMG: Douglas Marketing Group
OGVG: Ontario Greenhouse Vegetable Growers
Ontario Greenhouse Vegetable Growers “Greenhouse Goodness” campaign wins Marketing
Excellence Award for Windsor Airport takeover
LEAMINGTON, ON – Ontario Greenhouse Vegetable Growers (OGVG), North America’s largest producer of greenhouse-grown tomatoes, peppers and cucumbers has been awarded the Marketing Excellence Award from Produce Business for their floor-to-ceiling takeover at Windsor Airport. OGVG was one of the 15 companies that were chosen out of 40 nominees leading the way in showcasing their brands’ unique strengths, value propositions and marketing messages to reach consumers and retailers through the clever use of packaging, retail displays, social media, influencer partnerships, videos and other traditional and nontraditional paths.
Residents and visitors of Ontario are unaware of the immense agriculture segment that produces fresh, flavourful greenhouse produce to feed North America. The “Greenhouse Goodness” campaign was designed to showcase the high concentration of greenhouses, achievements, and innovation of the sector located throughout Ontario. Residents, guests, and dignitaries arriving in Windsor will experience the benefits of Ontario-grown greenhouse produce when entering the region through our educational messaging which promotes the health attributes of greenhouse vegetables and sustainable growing practices our growers adopt.
"We are proud of our greenhouse farmers for being the largest exporter of fresh, nutritious
greenhouse produce that contributes significantly to the economic vitality of our province while supporting food security.”, said Richard Lee, Executive Director of OGVG. “Our decision to promote Greenhouse Goodness at the Windsor airport is only one example of our efforts to showcase the benefits of Ontario-grown greenhouse produce across North America.”
To view the award-winning campaign visit https://www.ogvg.com/windsor-airport
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About Produce Business
PRODUCE BUSINESS delivers marketing, merchandising, management and procurement insights that “initiate industry improvement” to the buying community of retailers, food service operators/distributors, wholesalers and exporters. The monthly magazine’s 30-year relationship with leaders worldwide is extended through sister publications, ProduceBusinessUK.com, Jim Prevor’s PerishablePundit.com and PerishableNews.com, The New York Produce Show and Conference and The London Produce Show and Conference.
About OGVG
Ontario Greenhouse Vegetable Growers, (OGVG), represent more than 170 greenhouse farmers growing over 4,100 acres of fresh and nutritious peppers, tomatoes, and cucumbers. Over the past decade, the sector boasts a growth rate averaging 6% and is poised to continue that growth at a rate of 5% annually for the next ten years. As agricultural innovators, the sector continues to invest in research, develop, and operationalize novel technologies and applications that will continue to expand and reinforce Canada's domestic food supply system while enhancing our position as a major partner in addressing global food security.
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